Even as we are experiencing pain, fear, anger and hopelessness in reaction to current events, we know the worst of times can bring out the best in people.
As we prepare to launch our Big Dig Day campaign, we recognize fundraising messaging can and should be sensitive to the difficult time our country is enduring on so many levels.
People want to help. So we will continue to invite our donors, neighbors, colleagues, family and friends to support the work we do to bring people together for a healthier California—and world beyond.
The mission and work of UC ANR are important. We have provided critical resources to communities in California during the depression, war-time, civil unrest and pandemics. With the support of our employees, our stakeholders and the communities we touch, we will grow our programs and continue to share the knowledge of the University across California.
I hope all of you will join me in supporting Big Dig Day tomorrow, June 5. I know not everyone is in a position to make a financial gift, but there are many ways to support—change your Facebook profile frame to UCANR Big Dig, post on social media, and send an email to your network sharing the Big Dig site ucanr.edu/bigdig. Now more than ever, we need to be reaching out.
If you need help with messaging or have questions about ways to be involved, please contact Emily Delk on our Development team (eddelk@ucanr.edu).
Glenda Humiston
Vice President