ANR Update, March 2, 2010

Mar 2, 2010

Who do county directors report to?

Until July 1, county directors in the Central Valley Region and Central Coast and South Region will report to their respective regional directors. County directors who were part of the North Coast and Mountain Region now report to Linda Manton, regional director. Beginning July 1, when the regions are dissolved, all county directors will report administratively directly to Barbara Allen-Diaz, AVP – Academic Programs and Strategic Initiatives. However, to consult for policy decisions, the county directors will contact directly the appropriate source according to the nature of the issue. For example, questions involving 4-H should be directed to Sharon Junge, interim director of 4-H, Jake McGuire, controller, should be consulted for  risk management issues, and Lynn Deetz, contracts and grants director, should be consulted about contracts and grants problems.

Small farm program transition

ANR continues to support small-farm programmatic efforts by our advisors and specialists. No longer an independent unit, small farm efforts are now supported within ANR’s centralized structure including the Program Support unit, Contracts and Grants, and the Business Operations Centers.

As an academic coordinator of small farms and specialist, Shermain Hardesty is continuing to lead ANR small-farm research and outreach activities statewide.  She may engage with the Agricultural Sustainability Institute, initiative leaders, advisors and other academics and administrative units as appropriate to serve small farms.

Ucanr.org redesigned for better access to content

To comment about ANR Update or to see past announcements about ANR’s restructuring, go to the ANR Update Web site, which is at http://ucanr.org/sites/ANRUpdate/ and on the ANR employee Web site.   The “For ANR employees” link can be located in the drop-down menu of “About us” on the top navigation bar.

Strategic Vision Toolkit

Branding. You’ve heard the word before and may not be certain how it applies to ANR. Following the Strategic Vision for ANR developed last spring, we’ve developed a new look based on the recommendations from the Statewide Conference and that specifically strengthens our visual ties with the University of California.

The Strategic Vision Toolkit is designed to answer your branding questions. It is listed in the My Links column of your ANR Portal and provides a wide variety of resources for you to identify your county, center, office or program as part of ANR.

Here are just a few of the pieces you can download or order today:

  • Letterhead and envelopes
  • Business cards
  • Graphics for e-mail signature blocks and websites
  • Templates for posters, presentations and flyers
  • Photos
  • Newsletter mastheads
  • Graphics for the four Healthy Themes (Californians, Communities, Environments, and Food Systems) of the Strategic Vision

The site also shows how you can customize the graphics to include, for example, your county office or program name and logo. For consistency, the proper font and color choices are specified. The ANR Style Guide is present along with how-to guides for the use of templates and the Web Communications Tip of the Week blog.

To help fill the need for content, the Toolkit includes web-ready Strategic Vision summaries and the statewide conference banner bullet points. Stories with food-related information of interest to anyone who eats are posted on the Food Blog three days a week. Under development right now is a pull-quote library, a collection of testimonials on ANR topics that help support your message.

With Latinos making up one-third of California’s population, Spanish-language toolkit resources are in development now with the conference bullet points and the Food Blog, already translated.

Our designers are developing more tools to help you meet your unit’s ANR branding needs so check back often for new resources on the ANR Strategic Vision Toolkit site: http://ucanr.org/sites/Toolkit.

View or leave comments for the Executive Working Group


By Pamela Kan-Rice
Author - Assistant Director, News and Information Outreach