Dear Colleagues,
I want to thank all of you for your hard work to make our May 8 UC Cooperative Extension centennial celebration a success statewide. I am so impressed with the way everyone in the Division pulled together and got our partners involved in publicizing the Be a Scientist project and the local events in the counties. We had a tremendous response.
Several news stories about UC Cooperative Extension appeared in newspapers, online, TV and radio outlets. You can see a summary at http://ucanr.edu/sites/anrstaff/?blogpost=13885&blogasset=544 and a list of stories at http://100.ucanr.edu/Media/News_Media.
We held local events in 21 counties where we celebrated our partnerships with local officials, community groups, Farm Bureau members and other stakeholders, who are so important to the success of UC Cooperative Extension. People at these events also participated in the Be a Scientist project, counting pollinators, mapping local sites where food is grown and telling us how they conserve water.
As of Thursday night, 27,693 people had contributed to the crowd-sourced data. You can see their data and photos by clicking on the datapoints on the maps at beascientist.ucanr.edu.
On Twitter, we trended the #CE100 hashtag and @ucanr at the national level for a brief period in the afternoon and trended #beascientist in California for most of the day. We reached nearly 400,000 Twitter accounts for 1,394,997 impressions with tweeting and retweeting from colleagues and friends in California, and outside of the state. Even the White House Food Initiative (@ObamaFoodorama) tweeted about #BeaScientist.
We will continue to celebrate the UC Cooperative Extension centennial throughout the year. I look forward to continuing to leverage the centennial to raise awareness of the many ways ANR's work benefits Californians.
Barbara Allen-Diaz
Vice President
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